Only 1 in 10 play the whole video game: Implications for serious game development

In the video game industry, an important measure of a game’s success is its sales. Of course the extent to which players of the game are engaged in it and give it positive reviews supports the sales of the game and its popularity. But if a million people buy a Continue reading “Only 1 in 10 play the whole video game: Implications for serious game development”