“How Great Entrepreneurs Think about Founding a Serious Game Company”

I just read an article in Inc. entitled, How Great Entrepreneurs Think. As my colleagues in grad school liked to say, “It was a wonderful read.”

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“Working with researchers who are legendary game designers in their own mind”

A good serious game is inherently interdisciplinary. It requires multimedia artists, engineers, business people, content experts, behavioral scientists, designers, project managers, quality assurance experts, producers, administrators and members of the target audience to work together seamlessly to produce a product that combines engaging gameplay with learning goals. One of the biggest challenges facing the serious game team is overcoming Continue reading