“10 Tips for Finding a Developer to Make Your First Serious Game”

1. Work out your serious game idea and learning goals as much as possible before you approach a development team.

If not, the developers will make the game that they are capable of making which may or Continue reading

Putting self-efficacy theory into serious games

People often ask me how one can incorporate a learning or behavioral theories into games. It is not easy to do but there is one theory that has been incorporated into serious Continue reading

“Warning: Negative Target Fixation Is Dangerous to Your Innovative Serious Game Project”


I spent a lot of time in Silicon Valley before I moved to the Netherlands. In fact, I studied and worked there for 17 years. And while my work-life balance is much better here in Europe, I am grateful to have had the
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Only 1 in 10 play the whole video game: Implications for serious game development

In the video game industry, an important measure of a game’s success is its sales. Of course the extent to which players of the game are engaged in it and give it positive reviews supports the sales of the game and its popularity. But if a million people buy a Continue reading

SnowWorld: Research-based serious game for pain

Ari Hollander, copyright Hunter Hoffman, UW

SnowWorld is a great example of a virtual reality serious game for health that was developed based on pain theory and research findings. It has also been validated for use with patients being treated for severe burns to help them tolerate and manage the excruciating pain of regularly undergoing burn treatment procedures.

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Games and aggression: Is it a bad thing?

I am often asked what I think about video games and aggression. It is a funny question because how can I say that games can’t make you aggressive if I also think games can affect what you do and think? I’d like to take this opportunity to resolve this seeming Continue reading

What Grand Theft Auto taught me about the importance of graphics in serious games

When I was growing up on Lookout Mountain in the great state of Tennessee, there was a tourist shop close to my house that sold items that were supposed to reflect the rural culture of the area. I particularly remember a ceramic trivet you could hang on your wall Continue reading

10 Tips for Making a Successful Serious Game

1) Plan from the beginning to do research on your game. It makes everyone stay honest. Start with research on the target group and what they want.

2) Pick a game development team that is passionate about your project and has made Continue reading